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Why The Michael Phelps' Coach Broke His Goggles Before the Big Race
Why sabotaging your athletes makes them better
Bob Bowman once stepped on Michael Phelps’ goggles right before a race, deliberately cracking them.
He made his athletes swim in total darkness when the pool lights went out.
He orchestrated late drivers, missed meals, and broken equipment — all on purpose.
Most would call this coaching malpractice. Bowman called it preparation for gold.

The Method Behind the Madness
“Bob also, quite deliberately, would arrange practices, schedules, workouts, drills, whatever he could think of, around the idea of being uncomfortable,” Phelps reveals.
This wasn’t random cruelty. It was systematic preparation for the unpredictable nature of Olympic competition. Bowman believed that true champions aren’t those who perform perfectly when everything goes right — they’re the ones who excel when everything goes wrong.
The Payoff
In the 2008 Olympics 200m butterfly final, as Phelps dove into the water, his goggles filled with water. He couldn’t see the walls, the lines, or his competitors.
But instead of panicking, something remarkable happened.
“I was just hoping I was winning,” Phelps would say later. Not only did he win — he set a world record, swimming practically blind.
Why? Because he’d been here before. In practice. In preparation. In Bowman’s laboratory of controlled chaos.
The Science of Stress Inoculation
Bowman’s approach wasn’t just intuition. It was based on a psychological principle called stress inoculation:
Controlled exposure to stressors
Development of coping mechanisms
Real-world application under pressure
Creating Productive Adversity
Here’s how Bowman systematically created challenging situations:
1. Physical Challenges
Swimming with restricted vision
Training in adverse conditions
Using equipment designed to make swimming harder
2. Logistical Disruptions
Changing practice times unexpectedly
Creating transportation issues
Disrupting normal routines
3. Equipment Challenges
Training with intentionally difficult gear
Preparing for equipment malfunctions
Practicing without standard tools
The Implementation Framework
For coaches and athletes looking to apply this approach:
Start Small
It is extremely important that you give athletes challenges that they can handle at first. You absolutely do not want your manufactured adversity to make the sport so difficult or uncomfortable that it is no longer fun.
Begin with minor challenges
Build up to bigger disruptions
Always maintain safety
Create Learning Opportunities
You aren’t just making things hard for the sake of being hard. This is a learning experience for your athletes. They learn to handle uncertainty and that they are capable of succeeding in the face of adversity.
Debrief after each challenge
Develop specific coping strategies
Document what works and what doesn’t
Make It Systematic
Plan challenges in advance
Integrate them into regular training
Track improvement in handling adversity
The Bottom Line
As Bowman proved, the path to extraordinary performance isn’t about eliminating problems — it’s about mastering them. The most successful athletes aren’t those who never face adversity; they’re the ones who’ve faced it so often in practice that nothing in competition can surprise them.
Your Challenge for the Week
Take a page from Bowman’s playbook and introduce a small element of controlled adversity into your training or work routine:
Identify your comfort zones: What aspects of your performance rely on perfect conditions? This is your vulnerability.
Manufacture some adversity: If you always train at the same time, try an unusual hour. If you depend on specific equipment, practice with alternatives. This works even better if you have a friend create the randomness for you.
Embrace the unexpected: When something genuinely goes wrong this week (as it inevitably will), pause before reacting. Ask yourself: “What would Phelps do?” Then tackle the challenge methodically.
Journal the experience: Record how you felt during the disruption and what you learned about your ability to adapt.
Remember, the goal isn’t to sabotage your performance but to expand your capacity to perform under pressure. Start small — you’re building mental calluses, not creating trauma.
What unexpected challenge will you deliberately introduce this week?
More to learn from Bob Bowman!
If you found this interesting, you will love my full podcast episode on Bob Bowman’s process! We go in depth into his full method for developing gold medalist swimmers. Check it out here:
Book Recommendation
The comfort Crisis — https://amzn.to/4hNRj7M
This is the perfect book for the theme this week! In many ways, we’re more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort.
