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Jim Furyk's Backward Secret for Developing a "Short Memory"
The Counter-Intuitive Way to Handle Career Setbacks
Most elite athletes are told to “move on quickly” from failures. To have “short memories.” To “forget about it and focus on the next play.” Jim Furyk, who won 17 times on the PGA Tour, knows this common wisdom is dead wrong.
After hitting a shot into the water during a crucial moment, Furyk wouldn’t try to forget. Instead, he did something that would become his secret weapon for handling both minor mistakes and major career setbacks: he let himself feel everything.

The Shot-by-Shot Process
“There’s an immediate reaction… the ‘oh, shit,’ shock part of it,” Furyk describes of bad shots. But instead of suppressing this reaction or rushing to his next shot, he developed a systematic approach:
Feel the Emotion He allowed himself to experience the initial shock and frustration fully.
Analyze the Problem “Did I make a mistake before I pulled the club back? Was that for course management? Did I make a mistake on my setup? Did I make a mistake on my swing?” This systematic breakdown turned emotional moments into learning opportunities.
Create the Solution “In order for me to let it go, I had to feel like I knew the fix,” Furyk explains. “This is what I think went wrong. This is how I’m going to solve that issue. And now it’s gone out of my head.”
The key was completing this process before the next shot. “When I wasn’t able to do that, it tended to drag out and it tended to bother me throughout the rest of the round,” Furyk admits.
Scaling Up: From Shots to Seasons
What’s fascinating is how Furyk applied this same emotional intelligence to larger career setbacks. After losing one of golf’s most epic playoffs to Tiger Woods in 2001, he used the same systematic approach — just on a longer timeline.
“I went through the emotion of upset or feeling bad. And then I went to, I was pissed off. And then I went to, OK, I finally break it down, what went wrong?” Furyk explains.
The only difference was the scale. “That process could take a while,” he admits. “Like losing a U.S. Open… that might be a week, you know, it might be two weeks, but I was always good at getting rid of it.”
This wasn’t wallowing — it was a systematic approach to processing failure that turned setbacks into stepping stones.
The Professional’s Perspective
Furyk notes a fascinating contrast between pros and amateurs: “The average amateurs remember the two really good shots and the Tour pros always remember the two bad shots.” This isn’t pessimism — it’s a commitment to improvement through honest assessment.
“When I was playing my best, when I was able to win or do good things after a moment like that, it was because I was able to get rid of it,” he explains. But getting rid of it didn’t mean forgetting — it meant processing completely.
The Lesson for Elite Performers
Whether you’re facing a single mistake or a career setback, resist the urge to “just move on.” Instead:
Allow yourself to feel the initial emotion
Systematically analyze what went wrong
Create a specific plan for improvement
Only then, let it go
As Furyk’s career demonstrates, the fastest way past a failure isn’t to skip over it — it’s to go through it with purpose.
“I had to go through the emotion,” Furyk says. “And then it was just, well, I’m ready to go to work.”
This approach works beyond golf because it:
Acknowledges natural emotional responses
Creates systematic learning from failure
Provides closure before moving forward
Turns setbacks into improvement opportunities
The next time you face a setback, remember: true resilience isn’t about bouncing back quickly. It’s about processing thoroughly, learning deeply, and emerging stronger.
Your Challenge for the Week
Next time you make a mistake, set a 2-minute timer. Let yourself feel frustrated for the full time
After those 2 minutes, write down exactly what went wrong technically
Pick your most recent setback and answer:
What emotion came first?
What actually went wrong?
What’s my fix?
Remember: Don’t rush past mistakes this week. Feel them, learn from them, then let them go.
Want more from Jim Furyk?
I bet you’ll enjoy the full podcast interview I did with Jim. There are plenty of other great insights including - how his pre-shot routine determines his success, the importance of play in practice, and his crazy experience facing off against Tiger Woods. Check it out here:
Book Recommendation
Every Shot Must Have a Purpose — https://amzn.to/3XgXPvz
This may be my favorite golf performance book. It is a systematic approach for managing your mind over a shot. The book offers cutting-edge techniques for integrating the physical, technical, mental, emotional, and social parts of a player’s game. The book’s revolutionary pre-shot routine will improve your focus, leading to a golf swing that is not only successful but can be repeated under extreme pressure. Emphasizing the individual golfer rather than a rigid set of mechanics, their VISION54 method takes the frustration out of the game. Why 54? Because they believe it’s possible to shoot a 54 (making a birdie on every hole of a par-72 course) if you have the right mind-set and well-honed intuitive power.
