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2x NBA Champion's Secret Key to Success
How to win before you even begin
In the pursuit of success, we often focus on the flashy plays, the big moments, and the final outcomes. But according to Shane Battier, NBA champion and one of the most cerebral players to ever grace the hardwood, the real key to winning lies in something far more fundamental: starting in the right place.
During our recent conversation, Battier shared a piece of wisdom that, in its simplicity, reveals a profound truth about performance and success:
“You mitigate so many mistakes and you give yourself such a better chance to have success just by starting in the right spot. Starting in the right spot is much easier than getting into the right spot.”
Let’s unpack what this means and how we can apply it in our own lives.

Shane Battier on the Exponential Athlete
The Power of Position
In basketball, as in life, so much depends on where you begin. Are you in a stance that allows you to react quickly to your opponent’s moves? Are you positioned to make the most of your teammates’ strengths? Are you where you need to be to execute the play?
Battier’s insight suggests that success is often less about herculean individual efforts and more about consistently putting yourself in the best position to make the right play. By focusing on starting in the optimal spot, you give yourself a built-in advantage.
Preventing Problems Before They Start
The second part of Battier’s observation is just as important: starting in the right place mitigates mistakes. In other words, by being proactive about your position, you prevent many problems from ever arising.
Think about it this way: It’s much easier to make the right rotation on defense if you’re already in the correct stance and location. It’s much easier to make the shot if you’ve moved without the ball to create the optimal spacing. The same principle applies beyond basketball. In any area of life, being thoughtful and intentional about your starting point can help you avoid a host of downstream challenges.
The Habit of Strategic Positioning
So how do we put this wisdom into practice? It starts with developing the habit of strategic positioning. Before diving into any task or pursuit, take a moment to ask yourself: Am I starting in the right place? Have I set myself up for success?
This might mean:
Doing your research before starting a new project
Building a strong foundation of fundamentals before tackling advanced skills
Cultivating the right mindset and perspective before engaging in a difficult conversation
Creating an environment conducive to your goals before you begin working
By making “starting in the right place” a consistent practice, you put yourself in the best possible position to succeed, no matter what challenges come your way.
A Lesson for Life
Battier’s insight about starting position was honed on the basketball court, but its applications extend to every area of our lives. Whether you’re pursuing a new career, embarking on a creative project, or working to build stronger relationships, remember: where you start matters.
By being intentional about your starting point — by putting in the work to position yourself strategically, by setting yourself up to make the best play — you give yourself an incredible edge. You make success not just possible, but probable.
So next time you’re facing a challenge or pursuing a goal, channel your inner Shane Battier. Ask yourself: Am I starting in the right place? Your answer may just be the key to unlocking your next breakthrough.
Check out the full interview!
If you got this far, I’m sure you will also enjoy our full interview with Shane. There are plenty of other great insights including - the lessons he learned from coach k, the championship lessons he learned from Lebron, and much more!
Watch or listen here:
Book Recommendation
Atomic Habits — https://amzn.to/3EniKGG
Consistently getting into the right spot is a habit, and habits are the key to success. Atomic habits is a book that changed my life. It is about making small consistent change and sticking to it. Creating new habits can seem intimidating. In atomic habits you realize that change starts small but has huge results.
